Prima Toys

Prima Toys is one of Southern Africa's leading importers and distributor of toys and games; bringing the world's most famous toy brands and characters to children across various African countries.

The company, celebrating its half centenary this year (2017), is wholly owned by Deneb Investments Limited, a diverse investment company listed on the JSE under the Financial Services Section (Speciality Finance).

Living up to its credo-'The Magic Keeps Coming' -Prima Toys strives to source the latest and best international toy brands and bring them to market, through its strong network of retail partners.